Sunday, May 16, 2010


In Putting A Price On Words , Andrew Rice gives some good inside dope on what's considered valuable content on the web:

Henry Blodget, former felon and Editor-In-Chief of Business, “Perhaps it’s time to float a new theory: we’re already in the gutter. What we click on accurately reflects what we’re interested in, no matter how much we think and protest and hope to the contrary.”

A few days afterward, Blodget engaged in an entertaining multiplatform spat over the issue with the Reuters columnist Felix Salmon, producing the calculation that, in order to earn back a $60,000 annual salary, an online journalist needs to generate a whoppig 1.8 million page views a month.

There is, of course nothing wrong with giving readers what they secretly want every once in a while. The problem arises when you start producing articles solely for the id of the search engines, because some clicks are more valuable than others.

We are all in the gutter, but some of us are looking at the stars.--Oscar Wilde

Jesus. If Oscar were alive today, he'd be digitalizing and uploading his Lord Alfred money shots instead of coming up with eternal witticisms. However did we arise from the primeval ooze, anyway?

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